Q: Why are the talks only 18 minutes?

A: It’s long enough to be serious and short enough to hold people’s attention. It turns out that this length also works incredibly well online. It’s the length of a coffee break. So, you watch a great talk, and forward the link to two or three people. It can go viral, very easily.

The 18-minute length also works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline.

- About TED

http://www.labnol.org/tech/ted-talk-18-minutes/12755/ None
Translations :
Q: 왜 강연을 18분으로 제한한건가요? A : 그 정도면 심각한 주제에도 충분하면서 사람들이 집중할 수 있을 만큼 짧기 때문입니다. 그리고 온라인에도 적합한 시간이란걸 알게되었죠. 커피한잔 마시는 시간이랑 비슷하거든요. 그러니까, 아주 훌륭한 강연을 들은다음, 친구들 한두명한테 링크를 보낼 만한 시간이란거죠. 입소문도 금방 나죠. 쉽게요. 18분이란 시간은 트위터에서 사람들이 자기가 쓰려는 것을 줄여쓰게 하는 것과 비슷한 효과가 있어요. 강연하는 사람들에게 보통 45분동안 하던 것을 18분에 줄이라고 하면 그들이 진짜로 말하고 싶은 것에 대해 생각하게 만들거든요. 진짜로 자신이 말하고 싶은 것은 무엇일까요? 그걸 명확하게 만드는 효과가 있어요. 강연자를 절제하게 만드는 거죠. None (ko)

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