So, I wanted to project myself forward to age 80 and say, "Okay, now I'm looking back on my life. I want to have minimized the number of regrets I have." I knew that when I was 80 I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not ever having tried.
(about regret minimization framework)
그래서, 저는 여든 살이 되었을 때를 상상해봤습니다. "좋아, 이제 인생을 돌아보자. 내가 후회되는 일들을 줄여보자". 저는 알 수 있었습니다. 80살이 되어 회상할 때, 지금의 시도를 후회하지 않으리란 것을 말이죠. 이후에 어마어마하게 커질 인터넷이라는 것에 뛰어든 것을 후회하지 않으리란 걸 알 수 있었습니다. 혹시 실패하더라도 후회하지 않을 것도 알았습니다. 대신, 한가지 제가 후회할만한 한 것은, 이런 시도조차 해보지 않는 것이었습니다. (후회최소화프레임워크 regret minimization framework에 대해)- 제프 베조스Qusmo Qusmo 2012-09-26 (visit:718) - Jeff Bezos http://www.achievement.org/autodoc/page/bez0int-3
Life's too short to hang out with people who aren't resourceful.Jeff Bezos
Will you take pride in your gifts or pride in your choices?Jeff Bezos
Jeffrey Preston "Jeff" Bezos (/ˈbeɪzəs/; born January 12, 1964) is an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, Inc., an online merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the largest retailer on the World Wide Web and the model for Internet sales.