Jeff Bezos's quote

Jeffrey Preston "Jeff" Bezos (/ˈbeɪzəs/; born January 12, 1964) is an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, Inc., an online merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the largest retailer on the World Wide Web and the model for Internet sales.

제프 베조스 (ko)

Will you take pride in your gifts or pride in your choices?

So, I wanted to project myself forward to age 80 and say, "Okay, now I'm looking back on my life. I want to have minimized the number of regrets I have." I knew that when I was 80 I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not ever having tried. (about regret minimization framework) http://www.achievement.org/autodoc/page/bez0int-3

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Life's too short to hang out with people who aren't resourceful.